ABOUT DEIRDRE KEELY

Hi, Deirdre here. I’ve worn many hats —bookkeeper, business owner, ATO-registered professional — but the most fulfilling part of my journey began when I realized, people don’t just need help managing money, they need help healing their relationship with it.


As an International Coaching Federation (ICF) Life Coach, trained by an accredited educator, I help clients develop their Financial Emotional Intelligence (FEI) — the missing piece that enables them to make confident, value-driven decisions that support not just their finances, but their entire wellbeing.


Your money story can change - and when it does, so does everything else.

My Background

Being raised in a society that didn’t place much value on personal development or further education, I always had this quiet knowing that there was more to me than the label of being “just a girl.”


I sensed a deeper purpose — a calling to grow, evolve and break through the limitations placed on me.


That inner spark became the fuel for a lifelong journey of study, self-discovery and expansion.


When I’m not deep in conversation with a client about goal setting, mindset shifts or rewiring old money beliefs, you’ll most likely find me outdoors.


I find balance and clarity in movement—whether I’m walking through nature with family, cycling alongside friends or playing competitive tennis with my teammates of 20 years.


When I am not being active, I’m often immersed in a gripping thriller, a literary fiction or relaxing with family and friends.


Still, even in moments of rest, my mind is often reflecting on new ways to integrate financial wellbeing into everyday life.


I’m on a mission to make Financial Emotional Intelligence (FEI) a normal, empowering part of our conversations—not something hidden behind shame, confusion or taboo, as I truly believe financial wellness is a crucial pillar of holistic health and is just as essential as physical, emotional and spiritual wellbeing.

My Philosophy

In my experience as a former bookkeeper and currently an ICF accredited Life Coach, I believe financial wellbeing is the missing piece in the wellness puzzle.


Let's be honest - money can be a hard subject to face. It can bring up discomfort, old wounds and limiting beliefs.


Yet, without developing your Financial Emotional Intelligence (FEI), your physical, personal and spiritual growth can feel incomplete,


The good news is - YOU ARE NOT BROKEN - you just may not have been taught how to relate to money with a balanced mindset or how to cultivate your Financial Emotional Intelligence (FEI).


That is why I believe, developing your FEI gives you the tools to make value-driven financial decisions that align with the core values of who you are.


The journey starts with one decision - to invest in YOURSELF - and from that moment onwards, everything begins to change.

ABOUT DEIRDRE KEELY

Hi, Deirdre here. Over 15+ years running my own successful bookkeeping business as a former Australian Tax Office registered bookkeeper, I witnessed the pain my clients' experienced from the emotional financial decisions they made. Their emotionally unbalanced money mindset had a massive impact on their mind, body and soul on a business and personal level.


As a qualified Life Coach, with an ICF accredited educator, I love helping my clients redefine their relationship with money and understand that money is not just about numbers, but that it is one of the most deeply personal and emotional aspects of their lives.


Research has shown that your current money mindset was created in the formative years between 0-10 years of age. The emotional financial stories of HOW your family thought about money has an undeniably massive impact on your current money story. As we know Financial wellbeing is not part of most education systems so the generations before you got their emotional money stories from the generations before them.


Your money mindset will continue in your current cycle until you make the connection that your net worth comes from your self-worth. When you make the decision to take a deep dive in to exploring your money beliefs, your values and your vision you will hold yourself accountable for your future money story and all the possibilities it holds. And this is why I love what I do!


Transforming your money mindset requires a fundamental shift in your thinking and ultimately reshapes your financial wellbeing.

My Background

Being raised in a society that didn't encourage personal development and further education I always knew that there is more to me than being "just a girl".


I am a habitual student, constantly absorbing knowledge to improve my mind, body and soul.


When I am not working with goal setting clients you will find me outdoors either walking, cycling or playing tennis with family and friends or quietly reading a thriller, the latest literary fictional story or a mindset/psychology book.


More often than not you will see me sitting and thinking of even more ways to bring financial wellbeing into everyday conversations and making it a normal part of achieving holistic health.

My Philosophy

I believe that everyone has the potential to live an emotionally balanced financial life but for many reasons, the topic of financial wellbeing is way down the list after physical, emotional and spiritual wellbeing.


Realistically though, having an emotionally balanced money mindset is a critical part of experiencing overall holistic health.


Yes, taking a deep dive into the emotional layers of your money story can feel like pulling off a band aid, seemingly slow and painful at first but the benefits of having the clarity, confidence and courage to make emotionally balanced financial decisions far out way any unease, embarrassment, guilt or shame you may initially experience.


Your financial wellbeing is the critical starting point for increasing your self-worth and your net worth. When you make the decision to invest in yourself, you will transform your life and live that life you desire.

Connect With Me

Experience profound personal growth with the support of

an Internationally Accredited Mindset Coach.


Together, we will identify your fundamental values, expose the beliefs that hinder your growth, access your intuition with deeper clarity and develop the self-belief to confidently trust in yourself.

Copyright © 2024 Deirdre Keely, All rights reserved.

Connect With Me

I help individuals break free from limiting beliefs and cultivate a healthy relationship with money. Stop feeling stuck and start attracting abundance! Connect with me and unlock fresh perspectives on creating financial freedom on your terms.

Copyright © 2024 Deirdre Keely, All rights reserved.